10 Metrics to Track for Every Short Video You Post

Reviewed by:  Ayush Sharma

Written by:  Kailash Kumar

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Views

Shows how many times your video was watched. It’s the most basic but essential metric to understand your reach and initial viewer interest.

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Watch Time

Measures how long viewers stayed on your video. The higher it is, the better your content is at holding attention and signaling value to platforms.

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Retention Rate

This metric shows how much of your video viewers are watching before dropping off. It reflects how engaging your content really is.

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Completion Rate

Percentage of viewers who watch your video till the end. Higher completion rates help boost ranking and increase chances of being recommended

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Likes & Reactions

Likes signal positive feedback and viewer interest. Consistent reactions indicate what kind of content resonates most with your audience.

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Shares

Shares mean your content is good enough for viewers to pass along. It’s a strong indicator of value and often drives massive reach.

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Comments

Track how often viewers comment and what they say. Comments show deeper engagement and can guide your content improvements.

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Saves

If people are saving your video, they found it helpful or inspiring. This signals long-term value and helps boost algorithmic visibility.

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Click-Through Rate (CTR)

CTR shows how many viewers clicked your CTA or link after watching. It helps measure how well your content drives action.

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BONUS TIP

Cut long videos into short clips using highlights. This helps you reach short-form audiences without starting from scratch every time.

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