11 Data-Backed Reasons Why Short-Form Video Is Dominating in 2025

[{"selector":"#anim-7f2d8f04-499f-4898-a983-7d2082b6ebfb","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-59a97b94-368d-4d1c-abfc-d70ba118e3fd","keyframes":{"transform":["rotate(-270deg) translate3d(0px, 5155.55534%, 0) rotate(270deg)","rotate(-270deg) translate3d(0px, 0px, 0) rotate(270deg)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Reviewed by: Ayush Sharma Written by: Kailash Kumar Credits: Canva Video Editor

Shrinking Attention Spans

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Higher Engagement Rates

[{"selector":"#anim-0ceb9c2a-122a-4188-a2ea-3dcb84ae7a02","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5c90f187-f1f8-4aa6-9cca-4bfc8ed39488","keyframes":{"transform":["translate3d(117.04179%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6ac9904b-da24-4e3d-9790-2b5a64056556","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-491aed9a-e12d-431a-b4e3-9c21630cb542","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d4dc01e1-61ac-42f1-9e7e-c67746fc2d69","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-49be6128-8271-494a-b909-8f54b5b828ea","keyframes":{"transform":["translate3d(120.75469%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Short videos get watched more, liked more, and shared more—engagement rates are over 2x higher compared to long-form content on most platforms. Credits: Canva

Favored by Algorithms

[{"selector":"#anim-a8127390-6615-4cc0-904b-d47ac481a859","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cdbc6b7c-fe16-40c1-ba66-deea52cef32e","keyframes":{"transform":["translate3d(-115.43409%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dc391424-caf7-486b-a31e-96905edcc2fa","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6d5e91a9-5c99-42b3-825c-07b0e5e84adc","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-660af9cf-ae15-47da-a3ee-3267c313fe1c","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ac689766-11db-49b1-90e5-7dde6ca0686f","keyframes":{"transform":["translate3d(-367.92448%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-477c6064-7930-4bd3-a682-bfef5317973a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] TikTok, Instagram Reels, and YouTube Shorts prioritize short videos, giving creators better visibility and organic reach without needing to boost. Credits: Canva

Better ROI for Marketers

[{"selector":"#anim-2d64097f-3040-49fb-b212-3701fc365781","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-92d090f6-5e63-4ce9-8437-2bb42db486df","keyframes":{"transform":["translate3d(117.04179%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2ac801a4-68b0-421b-81d6-1209c712fc0e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-079b5105-aae1-4675-8f4a-a7f110004603","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3a07f4fc-b2ae-4fdd-a641-ad86c91d0c48","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-26747ee7-f98c-4a15-a376-58ab1d7fcbeb","keyframes":{"transform":["translate3d(120.75469%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cfe76de8-f851-490e-8c52-ba17df3b6a58 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] 34% of marketers say short videos give them better ROI. They’re cheaper to produce, easier to test, and drive faster conversions than long videos. Credits: Canva

Mobile-First Friendly

[{"selector":"#anim-c3ea782f-2e4a-40c4-8a9a-fc6f4f7162fa [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(25%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-a939f1ff-4786-4835-81e3-fdb1caf32611","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6e31aae3-96eb-4316-b8f5-d37830714f35","keyframes":{"transform":["translate3d(-114.67891%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-166cc579-31b2-466b-b955-1eeb616c78e9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1144647f-57f0-474a-a70a-b7eba5fb84c8","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9d1e0d30-b378-489e-9a90-5a165e168370","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a48b72ec-1a8d-467c-a015-5ffccf8b2060","keyframes":{"transform":["translate3d(-367.92448%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] 90% of videos are watched on phones. Short-form is vertical, snackable, and easy to consume during quick scroll sessions, commutes, or breaks. Credits: Canva

Faster Conversions

[{"selector":"#anim-91da7621-03f5-44e5-9f2d-ef8927b9d879","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-907246db-d327-4ac5-b0a2-805264d61bc4","keyframes":{"transform":["translate3d(111.31498%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4b2966fc-2846-4489-bc19-6c265d7ff0b4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-902ca390-7bee-4f46-b7f7-a6813a347ed5","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-52c3da1c-7079-4864-8f08-5320be7f57e0","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0b8eae07-74bb-434c-80bd-06321fe36f30","keyframes":{"transform":["translate3d(120.75469%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e1197440-1eae-4704-88cd-8013292d1b41 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Landing pages with short videos see up to 80% more conversions. Quick delivery of key info gets users to act before they lose interest or scroll away. Credits: Canva

Cut Long Videos Into Shorts

[{"selector":"#anim-a39d530e-8273-44b1-aa70-03860260e272","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9978686b-3d5f-480c-a26a-5dff6494b51f","keyframes":{"transform":["translate3d(-114.67891%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2488a8d7-3f2c-4c60-bb53-b3956cd23879","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-935f2b7c-908a-4450-beff-1a7780858b8a","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d1744c8a-f1e0-4ed9-930b-0b0974aefc4b","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f676886c-2be4-43a2-a966-0a647e6e7f13","keyframes":{"transform":["translate3d(-367.92448%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Turn webinars, interviews, or YouTube videos into bite-sized clips. One long video can yield 5–10 short pieces, maximizing your content output. Credits: Canva

Stronger Stories, Less Time

[{"selector":"#anim-2438f4b6-d130-4bce-af12-dfaac383505b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0cb386c6-c75a-4c98-811c-4b24a7af307b","keyframes":{"transform":["translate3d(111.31498%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5041c1e9-21f0-4ec8-82cc-3e99dd83fa8e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-438e35b2-fb62-41dc-a8a3-9439885b99a5","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0da573bc-2721-473f-8e26-b90b8f48679a","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-32ebe349-32fa-48d0-b37f-c1b54bf573af","keyframes":{"transform":["translate3d(120.75469%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Creators now pack value into 30 seconds. Micro-tutorials, reactions, product demos—storytelling is faster and still delivers impact. Credits: Canva

More Visibility by Design

[{"selector":"#anim-a962639d-2e66-4f0a-a19e-fb7a7a1d2416","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-82a82e2f-fc55-4f64-ba6c-413da89217e8","keyframes":{"transform":["translate3d(-114.67891%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a4e8333e-bb33-41d8-874b-f59e24d94887","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-56354ff0-2c6a-4b11-b618-0259025b214a","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-37d5a018-bb36-4b34-a0d2-5062e0253790","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1fb913a1-efef-44a2-b288-80f1dddfcc07","keyframes":{"transform":["translate3d(-367.92448%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Platforms highlight short videos in home feeds, Explore tabs, and “For You” pages—giving creators more chances to get seen without spending on ads. Credits: Canva

Behavior Matches the Format

[{"selector":"#anim-461f1342-d97d-46ce-9684-188d06d6c86d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4c27bc8b-e098-4c57-89a2-bba86907d55d","keyframes":{"transform":["translate3d(111.31498%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-de3dc901-e65a-4110-9f84-941dbbf3e438","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2272adf9-fddd-4c52-af8e-1a6c67c54da7","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a6445c15-f83c-4ce6-87dc-e4395cfbc65a","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c9957ea6-a1ac-4d67-bc10-0c75a7a73bb4","keyframes":{"transform":["translate3d(120.75469%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Users scroll through 70+ videos daily. Short-form fits how people browse: quick, casual, and on-demand—making it the go-to format. Credits: Canva

Use AI to Scale Shorts Fast

[{"selector":"#anim-ffadcf87-c4eb-42e8-82a0-eaa948b58012","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e6939a13-6ef0-4cae-9436-fdfd7bb17394","keyframes":{"transform":["translate3d(-114.67891%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0b03003f-41ce-4ad4-9022-a2a9d42c2eda","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-03564257-42c2-4515-866b-5270b24a47e4","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-40823e06-8c10-4f0e-a8f1-97b3a19294f1","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2e0f6384-95e7-44a4-86f4-7e6bc887398c","keyframes":{"transform":["translate3d(-367.92448%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] AI tools like quickreel, Vizard, and Captions.ai help convert long videos into ready-to-post shorts—complete with captions, edits, and hooks. Credits: Canva

"Create faster. Reach further. Go viral with short-form video."

[{"selector":"#anim-6edbbc0c-7e9f-4407-95cf-4de67527f6ee [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Thanks for Reading Thanks for Reading Explore Now