10 Types of Videos That Perform Best on Instagram Reels

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Behind-the-Scenes

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Quick Tutorials or How-To's

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Before and After Transformations

[{"selector":"#anim-c804d516-7a28-4da2-b0d3-fee6aae03b1d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3f2f46f8-0692-499b-8d35-13fbad1345c3","keyframes":{"transform":["translate3d(-115.43409%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9b61673c-0f92-40d9-afb0-f011c91f43c1","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8d9f2d19-6b17-402b-8b4a-75cc5998b5cb","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7c1f4ea0-87dc-4480-a080-0c66e2a17594","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-281b1175-55b3-4509-8d0f-99ea0f123ddf","keyframes":{"transform":["translate3d(-367.92448%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Show a visible change or transformation—like makeovers, cleaning, edits, or fitness. Before-and-after visuals grab instant attention and encourage viewers to watch till the end. Credits: Canva

Trending Challenges

[{"selector":"#anim-a5c67409-efca-42fc-bb62-4a70141f518a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-40ee823f-6b53-4ad6-b9b3-a0a61b9870e8","keyframes":{"transform":["translate3d(117.04179%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-97265b15-5c8b-4747-b754-d648a40a1c71","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eddf238f-d74b-49df-8e83-f4c332746256","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-27e4e1a6-4187-4667-b6f8-5fe8c076f4a9","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6cc74a41-0716-47f3-bd06-52ff90477541","keyframes":{"transform":["translate3d(120.75469%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Participate in trending Instagram challenges with your own creative twist. Trends boost your discoverability and help your content reach new audiences who are actively engaging. Credits: Canva

Relatable Humor & Memes

[{"selector":"#anim-28dd7ca9-df16-4be8-b91d-da383b900bfc","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5dbf9dce-790a-4981-95bd-7738a87c9920","keyframes":{"transform":["translate3d(-114.67891%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4c01e21c-10c0-4332-8057-a03dcd2e1083","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d3faa2a5-59fd-4e1c-b8b3-ab7b1079c57d","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b59ea5ad-272a-4820-b458-2e1d8825c13a","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fda85d91-5cea-4162-9a4c-9fc4860b13b1","keyframes":{"transform":["translate3d(-367.92448%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Create funny, relatable skits or memes tailored to your niche. Humor triggers emotional reactions like likes, shares, and saves, helping your Reels travel further on the explore page. Credits: Canva

Quick Tips & Hacks

[{"selector":"#anim-29e9681e-48d1-43cc-a677-3474d672242b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5c55c814-2592-42d7-8894-ab352c68d126","keyframes":{"transform":["translate3d(111.31498%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-13296fe2-9259-4963-aec8-1ca726ed7b5a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5bf68173-0324-41a8-94ae-39f72c27d810","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7f4cbeec-637c-4f80-a778-20413f12973d","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b991fa0d-9da2-4e67-9ef3-3a986311db7b","keyframes":{"transform":["translate3d(120.75469%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Share practical tips, life hacks, or shortcuts that solve problems quickly. Short, actionable advice keeps audiences hooked and encourages repeat viewing and content sharing. Credits: Canva

Storytelling in Short Form

[{"selector":"#anim-3049787d-a188-4ffa-a9cf-a019fd41997b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3c515786-3138-4d08-a756-64092847b63b","keyframes":{"transform":["translate3d(-114.67891%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4d9951cb-687e-4c27-917a-3bc70b473d31","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9c326fa3-3bb3-42a4-a187-4edc698c63d3","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d4a6532c-b275-4a7f-9b56-bce916a74d14","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-22dc9215-68f8-4d15-b80b-77440ce0a0c4","keyframes":{"transform":["translate3d(-367.92448%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0dcd7992-f68c-4688-b307-ca55f3e79a1c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Summarize a story by focusing on one strong emotion or moment. Short storytelling Reels connect deeply with audiences without needing long explanations or complex editing. Credits: Canva

Product Demos

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User-Generated Content

[{"selector":"#anim-4ee6e428-3260-4072-9014-5b1d588065ae","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6a85c75d-a978-4a94-bb49-ad6590ed60b8","keyframes":{"transform":["translate3d(-114.67891%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d7e8fb80-afc0-4912-af62-137ee4563150","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1cb28fb0-d432-4f31-8861-2530cd7052a7","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-224ba923-6b46-49ad-a779-040830d5b47f","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b9f76888-d284-4c9d-906d-66c601b797bd","keyframes":{"transform":["translate3d(-367.92448%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1d279ac0-6acb-4231-abcf-53b14f18fb1d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Feature videos created by your customers or fans. Sharing UGC increases trust, adds fresh content to your page, and encourages more people to engage and create for your brand. Credits: Canva

Inspirational Quotes with a Twist

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Turn your videos into viral Reels effortlessly with smart tools!

[{"selector":"#anim-18397205-4346-4497-980b-84635952cdc8 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Thanks for Reading Thanks for Reading Explore Now