Reviewed by: Ayush Sharma
Written by: Kailash Kumar
Credits: Canva
Video Editor
Instagram doesn’t use a single algorithm. It has different ranking systems for the feed, stories, reels, and explore to tailor content based on user interactions.
Credits: Canva
The feed algorithm prioritizes posts based on relationships, interests, and recency. Content from close friends and frequently interacted accounts ranks higher.
Credits: Canva
Stories from accounts users engage with most—via likes, DMs, or replies—are ranked higher. Timeliness also plays a key role in story visibility.
Credits: Canva
The explore page suggests new content based on past activity, likes, shares, and accounts followed. Instagram predicts what content users might enjoy.
Credits: Canva
Reels prioritize engaging, entertaining, and high-quality videos. The algorithm favors content that keeps users watching, liking, and commenting.
Credits: Canva
Likes, comments, shares, and saves boost content ranking. The algorithm favors posts that spark interactions, so encouraging conversations and engagement helps improve reach and visibility across Instagram.
Credits: Canva
The algorithm tracks user behavior, including liked posts, accounts followed, and time spent on content. It then prioritizes content that aligns with user preferences, increasing engagement potential.
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Original, high-quality content ranks better. Repetitive, low-effort, or overly promotional posts get deprioritized. Engaging visuals, meaningful captions, and creative storytelling help improve content performance.
Credits: Canva
Posting consistently helps maintain visibility. Irregular posting reduces reach, while spamming can lower engagement. A well-planned posting schedule boosts interactions and keeps audiences engaged.
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Content that violates Instagram’s guidelines or uses spammy tactics gets deprioritized. Avoid misleading hashtags, excessive automation, and policy violations to maintain steady reach and engagement.
Credits: Canva
Use trending sounds, post at peak hours, write engaging captions, and encourage interactions. Avoid guideline violations, focus on quality content, and experiment with reels for better visibility.
Credits: Canva
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