How to Add Subtitles Like Alex Hormozi

Reviewed by:  Ayush Sharma

Written by:  Kailash Kumar

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Video Editor

White Frame Corner

Use Bold & Contrasting Text

Make subtitles stand out with bold fonts in high-contrast colors like white, yellow, or green with a black outline. This enhances readability on any background and keeps your audience focused.

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Capitalize Key Words

Highlight key words by making them all caps or slightly larger. This helps grab attention and reinforces crucial points, ensuring viewers quickly absorb the most important takeaways.

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Add Subtle Animations

Use pop-in or fade effects for text appearance. This adds a dynamic feel, making subtitles more engaging without distracting viewers. Keep it smooth and professional for maximum impact.

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Highlight Key Phrases in Color

Use colors for key words to add emphasis. Example: "GROW your business" (GROW in yellow). This directs attention to crucial points and makes the message more visually compelling.

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Use Subtitle Backgrounds Sparingly

For better visibility, add a subtle shadow, stroke, or semi-transparent background. Avoid heavy, cluttered backgrounds that reduce readability and distract from the video content.

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Choose the Right Font Style

Pick bold, readable fonts like Montserrat, Poppins, or Impact. Avoid script or decorative fonts, as they reduce readability and may look unprofessional, making it harder to engage viewers.

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Break Text into Short Segments

Long subtitles overwhelm viewers. Keep text short—under six words per segment—for easy reading. This improves retention and ensures the subtitles don’t dominate the screen.

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Use Motion Graphics for Emphasis

Add slight motion effects like shaking or enlarging key words for emphasis. Use this sparingly to maintain a professional look while enhancing the visual impact of key points.

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Ensure Mobile-Friendly Sizing

Most viewers watch on mobile. Use large enough text for readability without covering key visuals. Test different screen sizes to ensure subtitles remain clear and effective.

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Use Auto-Subtitling Tools

Use tools like CapCut, Descript, or Premiere Pro for auto-subtitles. Manually adjust for accuracy and styling to ensure a polished, professional result that enhances engagement.

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Thanks for Reading

Boost engagement now—add bold, dynamic subtitles like a pro!